When you hire an outside marketing firm to manage your social media, you can increase your outreach by interacting with your published posts, so they appear on more newsfeeds. The roles of the account holder and administrator can complement one another to boost search engine performance. At Lone Star Content Marketing, we manage social media for our DFW law firm clients. When our clients engage with the content we publish on their pages, we appreciate the team effort and see results.

Outsourcing social media management increases visibility and awareness.

The original account holder can publish to social media accounts; some people naturally spend more time on social media than others do, and sometimes that is personal time between commitments and they do not want to be researching and writing. Meanwhile, at Lone Star Content Marketing, we are writing frequent original content to publish directly to our clients’ social media accounts. A consistent peak web/mobile traffic schedule has a positive effect on organic search engine performance.

The type of content we write and publish for our clients is professional and resource driven, emphasizing legal industry news and updates in various practice areas. Likewise, with blog articles, our job is to tell a small story in our post headline, attracting readers to engage the post. Our clients can make more personal posts or comments based on what they observe in their practices.

Frequent, original and valued content affects organic search engine performance

Increasing engagement with our social media posts is important because the increased activity causes organic (not boosted/sponsored) posts to appear in more follower news feeds. The engagement with an individual social media post can also cause your law firm social media page to show up in the newsfeeds of the people who liked, shared, commented or clicked to open a page you shared on your post.

Working together, we encourage our clients to engage the social media posts we publish on their accounts on our weekday schedules. We pay attention to the numbers of people with whom our clients’ content appears in newsfeeds, and the numbers are higher when our clients simply click the like, share or comment button.

By Nick Augustine, J.D.

PR & Marketing Director

About Us: Lone Star Content Marketing manages law firm advertising, marketing and public relations. Call us at (940) 498-2863 or email nick@lonestarcontentmarketing.com for more information. We have plenty of articles and resources on our website and you can follow us on Facebook, LinkedIn and Twitter.