Nick Augustine business cardLone Star Content Marketing offers public relations, marketing and advertising work. We write and manage original content for our clients’ social media, blogs, newsletters, podcasts, events, public relations, and advertising campaigns. Our practice is limited to law and professional service firms, mainly located in the Dallas-Fort Worth Metroplex.

Lone Star Content Marketing keeps your marketing machines moving so you can focus on work! 

Our monthly content marketing plans cover all the research, writing and publishing of original blog articles, social media updates, newsletters and Internet radio podcast interviews. Using our proprietary systems, we keep your content fresh and relevant, increasing human and robot traffic to your websites and social media networks. Our writing and publishing helps you keep your place as an industry leader as we maintain your focused image of success.We also offer all the traditional public relations, branding, marketing and event planning services either in-house or through another local creative agency with whom we share referrals and client projects.

Law firms outsource social media to public relations firms like Lone Star Content Marketing.

Public relations is the practice of moderating an organizations adaptation with its public.  Public relations builds relationships and creates ongoing dialogue of interaction and involvement with the law firm’s target audience and those who influence the audience. Today, most public relations activity takes place online.  Public relations firms send press releases and content by e-mail for publication online as well as in print.  The influencers with whom a publicist maintains dialogue are the editors and publishers at bar associations, legal trade publications, professional bloggers and of course, the local television, radio and print media.

The media and content publishers influence your audience of potential clients and referral sources.  Many influencers rely on social media when searching for sources of content to report in their publications.  Social media is a broad term which covers social networking websites, blogs, podcasts and video communications.  Social media changed the way public relations firms approach communication with influencers and audiences.

Social media marketing is good for your brand and reputation in the search engines.

Anyone looking for content can now search social media publications instead of relying on traditional media sources.  Blogs and websites are content warehouses with resources, testimonials and credentialing tools.  Law firms with significant published content are more likely to attract new business.  Many journalists who receive press releases about law firms will search for the firm online and review their online content.

Search engine optimization is a frequent topic of discussion and savvy public relations professionals draft copy using keyword tools and generators.  When your content is written with keywords in mind your content has a much better chance of being discovered in search engine results.  Public relations professionals boost SEO by publishing their law firm clients’ frequent original content in social media publications like the law firm’s blog and sharing links with short descriptions in strategic sites.