Lone Star Content Marketing is Texas sized family of attorneys and related professionals serving Texans in all aspects of life.

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Law Firm Marketing

Law firm branding on Instagram: Nick’s take

Three years out of law school I jumped on a novel idea at the time, using social media in law firm advertising, marketing and public relations. It was 2005 and most people told me I was reaching at best. Politely… Continue Reading →

How to kill writer’s block with organization

Writing is easy when you have something to say. What happens when you know people are waiting for content and you draw a blank? I remember trying to force myself to sit down and write papers in college before they… Continue Reading →

Law Firm Marketing: 5 tips for updating your website

When was the last time you updated your website? It is a good idea to update your website at least once a year. More frequently, you should check for security updates. As your practice grows, updating your website is important…. Continue Reading →

You likely have proprietary systems in your professional practice, great assets

Over many years of practice, I slowly developed my proprietary system to manage my client’s marketing, advertising and public relations. A key component I can share is the individual personality of every client. What works for one may not work… Continue Reading →

To boost or not to boost, that is the question in Facebook marketing and advertising

Our law firm clients are enjoying success in connecting with new people now that the algorithms on Facebook allow for greater outreach using the “boost post” feature. We should all be mindful, however, that there are distinct differences between Facebook… Continue Reading →

Our law firm clients are on our team, managing strong social media campaigns

When you hire an outside marketing firm to manage your social media, you can increase your outreach by interacting with your published posts, so they appear on more newsfeeds. The roles of the account holder and administrator can complement one another… Continue Reading →

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